Charlotte Tilbury makes dazzling Middle Eastern debut

Official opening for Kuwait store - with Doha and Dubai to follow

Charlotte Tilbury, the world’s number one makeup artist, has officially opened her first store in the Middle East, and her first standalone Beauty Wonderland outside the UK, in partnership with international retail franchise operator M.H. Alshaya Co.

Charlotte Tilbury was in Kuwait to cut the ribbon for her stunning new store, in Grand Avenue, The Avenues, together with Alshaya’s Executive Chairman, Mohammed Alshaya and Mr Michael Davenport MBE, British Ambassador to the State of Kuwait.

Charlotte Tilbury makes dazzling Middle Eastern debut

At 240m2, the flagship two-storey store is the brand’s largest in the world, and blends cutting-edge digital innovation with luxurious interiors.

The Charlotte Tilbury experience includes sumptuous store designs which are synonymous with the brand - deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables. Using the latest technology, the store offers the first-of-its-kind Magic Mirror to help customers explore in seconds which of Charlotte’s 10 iconic looks they want to discover.

Charlotte Tilbury said: “I am so thrilled to be back in Kuwait - it is a dream come true to officially open my first EVER Beauty Wonderland in the Middle East at The Avenues Mall tonight!!! I cannot wait for all of the MESMERISING AND BEAUTIFUL Arab women to discover my revolutionary, record-breaking brand!!! You will LOVE my Magic Mirror that morphs my famous ‘10 Looks Wardrobe’ in seconds, as well as the incredible Beauty Boudoir where you can have the red carpet makeup transformation of a lifetime for every special event – from weddings to family celebrations – we have it all!! I call it a beauty playground for every woman from 18-80!!”.

Charlotte Tilbury makes dazzling Middle Eastern debut

Today, Wednesday 18th October, Charlotte will be hosting an epic launch party at her brand-new Beauty Wonderland which is open to all members of the public. Guests will have the opportunity to meet and greet Charlotte, and have their picture taken together outside the store. Spaces are limited so we encourage prompt arrival, from 5pm.

On the evening of the launch party, for one night only, Charlotte’s NEW, record-breaking, Instant Eye Palette will be available for purchase exclusively in store for one night only. Due to huge, universal demand – which saw over 30k join a waitlist– Charlotte surprised and delighted fans by bringing forward a limited quantity for a 24-hour pre-sale. The palette has returned and guests will be amongst the first to buy the palette in the Middle East where the limited quantity will be available to buy for one night only.

Following the successful Kuwait debut of the brand, Charlotte Tilbury will also be opening a store in Doha, at the end of October 2017, with her highly-anticipated Dubai store scheduled to open early in 2018. To celebrate the launch, Charlotte Tilbury has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly (@wolfiecindy).[...]

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COS to open first store in Doha, Qatar

COS, Collection of Style, the fashion brand renowned for timeless design and reinvented classics, is pleased to announce the launch of its first store in Qatar later this year, housed at the Doha Festival City, Doha.

COS to open first store in Qatar

The upcoming retail location marks a new chapter for the brand which launched in the Middle East in 2012. Located on the second floor, the new store will showcase the COS Autumn/Winter 2017 womenswear, menswear and childrenswear collections. Inspired by architectural lines and industrial references, the collection focuses on tailoring and experiments with proportions – offering a new take on classic pieces.[...]

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H&M reveals new designer collaboration with ERDEM; Baz Luhrmann to tell the story

Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on, from November 2.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he'll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

H&M Reveals New Designer Collaboration with Erdem

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

“For me fashion is always about more than just clothing, it is a form of expression - a standalone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

H&M Reveals New Designer Collaboration with Erdem

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever," says Ann-Sofie Johansson, H&M’s Creative Advisor.[...]

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Monki is coming to the Middle East

Storytelling fashion brand to debut in Kuwait’s The Avenues

Fashion brand Monki is proud to announce the opening of its first store in the Middle East, in partnership with international retail franchise operator M.H. Alshaya Co. The store will be located at The Avenues, Kuwait’s largest and most popular fashion destination.

“Kuwait is a new and exciting market for us,” says Lea Rytz Goldman, Managing Director for Monki. “We look forward to seeing how fashion lovers here will make Monki part of their style.”


The new store will adopt the Monki World concept, leading customers into a fantasy universe that has inspired all 115 stores. The exclusive Monki World façade will include classics such as clusters of mirrors and a sparkling disco ball carousel. The store interior will invite customers on a magical mystery tour of evolving forms and iridescent reflections. A new sky of glowing clouds, rotating turbine flowers and shoe-heaven carousel will represent the unique style of Monki’s customers in Kuwait.

Bringing its unique blend of Scandi-cool and Asian street style, Monki’s design team has stayed on the pulse of interesting trends and personal inspiration since 2006. At the core stands the Swedish fashion brand’s aim to empower young women everywhere to express and feel great about themselves.

Monki has always been inspired by its creative community of fans who show their personal style, using the global hashtag #monkistyle. With the store launch in Kuwait, the brand looks forward to extending #monkistyle with even more fans.[...]

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El Ganso celebrates grand opening in Kuwait

Spanish fashion brand El Ganso has formally celebrated its Middle East debut with the grand opening of its first store at The Avenues in Kuwait at a ribbon-cutting ceremony attended by El Ganso CEO and co-founder Alvaro Cebrian and Alshaya's Executive Chairman, Mohammed Alshaya.

The store opened its doors for trading in September, and has already attracted an enthusiastic customer base who are drawn to the brand's originality and hallmark use of distinctive details.

El Ganso Kuwait Opening

Established in 2004 in the heart of Madrid, El Ganso offers fun and elegant clothing for individuals with class, who are in search of a unique style. The El Ganso style is a cosmopolitan look, with colours and ranges from preppy American looks to the more alternative Berlin style, and not forgetting a touch of English elegance. Every collection is designed in Spain and primarily manufactured in Europe from raw materials, using new fabrics and yarns from quality Italian houses such as Subalpino.

Co-founder and CEO Alvaro Cebrian said: "We are delighted to be introducing El Ganso into Kuwait and the Middle East. Our design ethos is rooted in our experiences of global culture, and we are sure our hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We design clothes, footwear and accessories to reflect the individuality of each person, and look forward to introducing customers to our brand."

El Ganso Kuwait Opening

Kuwait is now part of the El Ganso global story, joining over 200 stores in 11 countries, including stores in cities such as London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon. The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of non-conformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail.[...]

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Bouchon Bakery arrives in Kuwait

M.H. Alshaya Co. debuts Chef Thomas Keller’s bakery

Bouchon Bakery, part of Thomas Keller Restaurant Group, has made its debut in Kuwait with the opening of its second store in the Middle East at Grand Avenue, The Avenues, in partnership with international retail franchise operator M.H. Alshaya Co.

The new store was officially inaugurated by Bouchon Bakery chef and proprietor Thomas Keller, and Alshaya’s Executive Chairman, Mohammed Alshaya.

Chef Keller, the American chef, restaurateur, cookbook writer, and holder of seven Michelin stars, said: “Consumers in the Middle East have a remarkable appetite for high-quality food. I am extremely proud to have expanded our brand and experience to give guests a glimpse of my memories in France, with a range of unique and delicious foods.”

Bouchon Bakery Opening in Kuwait

Mr. Alshaya said: “We are delighted to celebrate the launch of Bouchon Bakery in Kuwait with Chef Thomas Keller. Bouchon is a special addition to our portfolio of food brands, and an important part of our mission to bring leading international brands to our customers in the region.”

Established in 2003 by Chef Keller, Bouchon Bakery was first conceived as a way to provide restaurants at Yountville, California, with one-of-a-kind breads. Since its inception, the bakery has served as a gathering place in the heart of the Napa Valley, providing a genuine style of classic French boulangeries.

Identified by its warm green façade and antique cast iron street lamp, Bouchon Bakery is the ultimate social gathering spot for those perfect long-lasting memories with friends and family. With interiors created by famed designer Adam D. Tihany, a long-time friend and collaborator of Chef Keller’s, the bakery is a traditional interpretation of a French boulangerie, mirroring Chef Keller’s twist on classical French / American cuisine.

Bouchon Bakery Book

Bouchon Bakery’s all-day menu is full of delightful French classics like artisanal breads, breakfast dishes, sandwiches, soups, salads and desserts inspired by Chef Keller’s childhood, as well as locally inspired flavors. The bakery selection includes light macarons with seven flavors to choose from, including the ever-popular Pistachio, and the exclusive local flavor of Coconut & Saffron. Must-tries are Chef Keller’s famous TKO cookie (Thomas Keller Oreo) and Bouchon Bakery’s signature Bouchons – rich, chocolatey petite brownies filled with semi-sweet chocolate morsels.

Located in The Avenues, Grand Avenue, opposite William Sonoma, Bouchon Bakery is open from 8am to 11pm weekdays and 8am to 12am on weekends. Stay up-to-date with all upcoming activities and recipes by following @BouchonBakeryME on Instagram and Facebook. For enquiries, please call 2228 3833.[...]

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COS Celebrates 10 Years at London Fashion Week

In celebration of the brand’s tenth year, COS hosted a party at The National Gallery, Trafalgar Square, during London Fashion Week. Friends and collaborators who have supported the brand over the past decade joined together with members of the fashion and creative communities to celebrate the occasion.

Karin Gustafsson, COS Creative Director, commented, “It is an honour to be celebrating our 10-year anniversary, surrounded by iconic works of art at The National Gallery and with the remarkable view of Trafalgar Square. We are very proud of the brand for coming this far and would like to thank our collaborators and supporters for the last decade.”

COS Celebrates 10 Years at London Fashion Week

Guests were taken on a journey through The National Gallery, past seminal works of artists including Claude Monet and Vincent van Gogh, then led down to the newest section of the building, the Annenberg Court. Here the COS creative concept for the space featured a neon forest light installation creating a unique party atmosphere.

The celebration within the historic landmark included a special DJ set by British contemporary collective Rudimental featuring unique vocals and an orchestra band. British DJ duo Man Like Me also played on the night.

COS Celebrates 10 Years at London Fashion Week

Attendees included: Will Poulter, Tom Daley, Dustin Lance Black, Sam Rollinson, Charlotte Wiggins, Alexander Groves, Azusa Murakami, Gary Card, Jasmine Hemsley, Dylan Weller, Leah Weller, Greta Bellamancina, Jasmine Guinness, Agathe Chapman, Tiphaine De Lussy, Naomi Shimada, Patrick Gibson, Charlie Barker, Siobhan Bell, Richard Biedul, Sascha Bailey, Clara Amfo, Grace Chatto, Connie Constance, Eve Delf, Roger Frampton, Bella Howard, Ella Hunt, Iskra Lawrence, Joel Mignott and Ben Nordberg.[...]

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The Middle East Gets Its First NYX Professional Makeup Boutique

Celebrating the NYX Professional Makeup culture of experimentation, fun and bold pigments in the heart of the UAE

L’Oréal Middle East, in partnership with M.H. Alshaya Co., opened the first NYX Professional Makeup boutique to the Middle East, just in time for the Eid holidays. The boutique store, located in Abu Dhabi’s Al Wahda Mall, is set to offer the region’s makeup lovers around 2,000 affordable professional makeup products, in a vast range of colors and shades.

The store celebrates the bold experimental fashion and digital-first approach that is a hallmark of the NYX Professional Makeup brand. The space combines digital technology with an educative environment for makeup fans through interactive stations for tutorials, look books and, inspiration from their favorite stars.

NYX Professional Makeup Boutique

“A unique professional range continuously infused with bold trendy collections and a brave digital community are hallmarks of NYX Professional Makeup. Our accessible price meets the appetite of makeup lovers who aren’t satisfied with conventional ideas. Our millennial audience is made of digitally-forward makeup enthusiasts who are always looking for new inspiration online. They want to express themselves and constantly try out new looks. We’re giving them the tools to experiment, and are creating a space where they can learn, engage and have fun,” said Thierry Houssin, Managing Director of L’Oreal Middle East.

The new boutique reflects the community spirit of the NYX Professional Makeup story. The makeup brand started in 1999, and quickly became an underground phenomenon favored by makeup artists, professionals, and people wanting an innovative palette to experiment with. NYX Professional Makeup’s reputation grew through word of mouth till it exploded onto the international scene. Today, the brand is available at thousands of retailers in over 70 countries. From carefully blended tones to deliciously bright contrasts, the NYX Professional Makeup offers a palette of classic, seasonal and on-trend cosmetics.

“The NYX Professional Makeup community is often self-taught, and inspired by stars and other professionals. We’ve created a location where this inspiration can continue. The NYX Professional Makeup store encourages everyday artistry and experimentation by putting techniques and tools directly into the hands of shoppers, and supporting them with new digital technology features,” adds Houssin.

NYX Professional Makeup Boutique

“We’re extremely excited about the opening of the first NYX boutique store in the Middle East. We’re committed to offering our shoppers across the region the widest choice of shopping and dining options, and we know the NYX brand is going to be hugely popular with our beauty-savvy customers,” said Daniel Ritchie, Vice President of Premium Cosmetics at M.H. Alshaya Co.

The launch festivities for the Al Wahda Mall store will be punctuated by a line-up of surprises, activities and meet and greets with top Arab celebrities, fashion influencers and makeup artists from around the region.


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H&M Garment Collecting Intitiative is now in the Middle East!

H&M first launched its worldwide Garment Collecting initiative in 2013, and has collected over 40,000 tonnes of clothing ever since. Today this initiative is extended for the first time in The Middle East! Customers are invited to bring any unwanted garments and textiles, from any brand and in any condition to H&M. The goal is to increase the amount of garments collected, every year, so that we reach a total collected volume of 25,000 tonnes per year by 2020.

This initiative raises awareness on the importance of garment recycling and H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M’s garment collecting. By doing so, less garments go to landfill. In 2014 H&M also introduced its first ‘Close the Loop’ collection made with recycled textile fibers, marking an important step in closing the loop for fashion.

H&M Close the Loop

H&M's ambition is to work towards a change in the way fashion is made and enjoyed today and to provide fashion and quality at the best price in a sustainable way. Close the Loop is a central commitment of H&M's work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn his will help to save natural resources and ensure that zero garments go to landfill.

Join us in raising awareness and spread the word to help save natural means and guarantee that zero garments go to landfills. Bring garments you no longer want in any condition to H&M, and we'll make sure they get a new life!

For more information on Garment Collecting and Close the Loop, please visit[...]

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Charlotte Tilbury launches in the Middle East

Charlotte Tilbury launches her award-winning makeup revolution in the Middle East starting with opening her largest store in the world. 

Charlotte Tilbury, the world's number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three stand-alone stores, and her first ever stand-alone Beauty Wonderland outside of the UK. Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store – the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018. Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand.

Charlotte Tilbury 10 Looks

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you'll find a first-of-its-kind, ground-breaking Magic Mirror that magically morphs your face to Charlotte's 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.


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