COS X Studio Swine to Stage New Spring During Design Miami/ 2017
This December, COS x Studio Swine’s blossoming sculpture will come to Miami Beach, during Design Miami.
New Spring, Miami, will be the first stop for the exhibition following its celebrated debut during Salone del Mobile in Milan. The installation, which won the award for Most Engaging Exhibition during Milan Design Week, grew from an open brief from COS, and exemplifies the Studio’s interdisciplinary sensibility.
The Miami edition will be an official Satellite of the design fair and will be reconceived to a greater scale, in a bright, light-filled environment designed by Studio Swine, housed in a historic art deco building.
Studio Swine, which is an artistic collaboration between Japanese Architect Azusa Murakami and British Artist Alexander Groves, designed the installation around a focal sculpture that emits mist-filled blossoms that burst and evaporate on contact with skin, but that live on momentarily when met with textured fabrics.
On recreating the installation in a vibrant Miami context, the collaborators said, “When creating a work like this, one can only hope it lives on and reaches new audiences. We are looking forward to sharing it with the people of Miami, and are energized by the inspiration the city and its remarkable style has given us in staging this next edition.”
The installation’s first iteration drew upon the natural and the industrial, while making minimal use of resources to create an immersive multi-sensory experience. The sculpture will be repurposed and added to, while the exhibition’s interior will take on an entirely different approach.
Karin Gustafsson, Creative Director of COS, said of the plans “New Spring, Miami, to me symbolizes exactly what we aim to do with our artist collaborations at COS: create work that reaches as many people as possible and ignites long-lasting partnerships. Alex and Azusa are such wonderful talents, we are so pleased to take this project to Miami Beach.”
“Design Miami/ is thrilled to partner with COS for our 2017 show,” said Rodman Primack, Chief Creative Officer of Design Miami/. “Experiencing COS and Studio Swine’s New Spring installation at Milan Design Week was especially meaningful for Design Miami/ as Studio Swine were selected by us as 2015 Designers of the Future. Collaborating with a thoughtful brand like COS who continues to support new and emerging talent in innovative ways is extremely satisfying and we all look forward to bringing this energy and vision to the fair with Studio Swine’s multi-sensory, interactive offering for all design enthusiasts to enjoy in Miami.”[...]