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Miss Selfridge

With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the 60s. Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality.

During those exciting early years we set a high benchmark: the first dresses we sold - designed by lovably eccentric, pink-haired designer Zandra Rhodes - were made from paper and designed to be worn once then thrown away. Visionary couturier Pierre Cardin also put his name to four collections a year.

Since then, Miss Selfridge has continued to innovate and invigorate. One of the first retailers to use Kate Moss in its campaigns, the brand marked itself as one whose finger was firmly on fashion's pulse. Other successful models and actresses followed, including Naomi Campbell, Yasmin le Bon, Tess Daly and Saffron Burrows.

And while we've had a lot of fun over the years, we've also worked hard too, always looking for ways to give our customers something a little bit different. We use our vintage expertise to scour the best markets, shops and collectors’ unique archives from around the world to create individual, fun fashion, always with a Miss Selfridge twist.

We go all out to bring contemporary style to self-assured women looking for unique feminine fashions. Because, after all, confident self-expression is the best kind there is.

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