Alshaya Group Celebrates the Arrival of Milan's Princi Café in The Avenues, Kuwait

24 Feb 2020

Famous throughout the world for its culture and style, Milan has always captured the imagination of Kuwait. Now Princi, one of Milan's best-loved bakery and cafe destinations is inviting customers in Kuwait to experience its delicious range of artisanal Italian cuisine, from its new prime location in the Grand Avenue – The Avenues.

The arrival of Princi was celebrated in an exclusive media and VIP ribbon-cutting ceremony by founder and baker Rocco Princi and John Hadden, Acting CEO of Alshaya Group.

Princi is set to become the destination café of choice for the discerning diner. Stylishly located in Kuwait's best-loved mall, the café recreates Princi's signature architectural design throughout, which also features an artisanal pastry, pizza and dessert centrepiece.

Commenting on the launch of Princi in Kuwait, founder Rocco Princi said: "It gives me great pride to embark on our journey with Alshaya Group with the launch of the first Princi store in the Middle East, here in Kuwait."

"Over the years, we have brought the 'Spirito di Milano' - the spirit and energy of Milan - to various parts of the world and we look forward to introducing customers to our inspired menus for every moment, letting them experience the Milanese passion and energy that goes into everything we create."

Executive Chairman of Alshaya Group, Mohammed Alshaya said: "We constantly seek to bring authentic, world-class brands to our customers, and Princi is an exciting new addition to our portfolio. We look forward to welcoming customers to this inspiring new culinary destination and invite them to experience this true spirit of Milan."

Princi features an array of Italian dishes made with exceptional ingredients and obsessive attention to detail. Customers can enjoy an early morning menu of Italian pastries, bread, house-made granola and seasonal fruit salads. Lunch and dinner include pizza, pasta, hot savouries, filled focaccias and salads, together with handmade desserts. Culinary highlights include Ossobucco alla Milanese, Chocolate sourdough bread and filled Cannoli.

Rocco Princi opened his first boutique café and bakery in Milan in 1986. With the passion to celebrate the 'Spirito di Milano', Princi has built a legacy and expanded the brand over three continents.

Globally, Princi is a strategic food partner with the acclaimed Starbucks Reserve brand. Rocco Princi, together with the Starbucks coffee experts, has developed a signature Starbucks Reserve Princi Blend that is exclusively available at Princi locations.