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H&M Foundation provides $250,000 in emergency relief after Morocco earthquake

17 Sep 2023

Following the recent earthquake that took place in Morocco, the H&M Foundation has extended its support to the Moroccan Red Crescent Society in response to the disaster.

H&M Foundation will support emergency efforts targeting 500,000 people include relief assistance in the form of food, household items, access to clean water, healthcare and emergency medical assistance, and community- based protection activities for unaccompanied and separated children, and other persons with special needs.

"Our thoughts are with those impacted by this terrible disaster. We at H&M Foundation wanted to show our support and solidarity to the people of Morocco with this donation, which will support aid relief efforts of the Red Cross and Red Crescent in Morocco," said Karl-Johan Persson, board member H&M Foundation.

Efforts to support communities in Morocco continue, with the recent announcement of combined support by the Starbucks Foundation and Alshaya Group now reaching $250,000 with the addition of funding for the Planet Water Foundation to provide clean, safe drinking water through the mobilization of two AquaBlock emergency water systems.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.