Stay up to date

With an extensive portfolio across the Middle East and North Africa, Turkey and Europe, there's always something interesting happening at Alshaya.

Media

If you are a journalist and want some information about Alshaya or one of our brands, please contact our Corporate Communications team:
communications@alshaya.com

Advertising

If you want more information about advertising, please contact our Corporate Marketing team:
marketing@alshaya.com

Tribe of 6: Sustainable fash-leisure brand launches in Kuwait, KSA and the UAE

13 Apr 2022

Tribe of 6, the new homegrown and sustainable fash-leisure brand designed for those who want threads with a purpose, launches across the GCC this month.

Inspired by the six degrees of connections between us all, Tribe of 6 creates fashionable, yet comfortable apparel for those who want to express their individuality while still being part of today’s fashion moment. With sustainability, inclusivity, and community at the core of the brand’s DNA, the fash-leisure brand is on a mission to create a diverse tribe and movement that welcomes everybody, while proving that fashion should not cost the earth.

Tribe of 6: Sustainable fash-leisure brand launches in Kuwait, KSA and the UAE

Featuring contemporary silhouettes and vibrant colours, every Tribe of 6 product follows ethical guidelines ensuring industry-leading quality and environmentally responsible practices across the sourcing and manufacturing of fabrics. Homegrown in the GCC, all design and product creation is local to the UAE. Production processes have been put in place that positively impacts the environment, from the fabric and compostable packaging used, to fair working conditions, and a local supply chain. All Tribe of 6 pieces are consciously made with ethically sourced fabric that is recycled, reclaimed or organic.

Tribe of 6: Sustainable fash-leisure brand launches in Kuwait, KSA and the UAE

The brand embraces diversity and body positivity by offering a wide range of pieces to choose from, including unisex styles in a broad range of sizes. Shoppers have the freedom to select from a collection that is closest to their personal style. Standing at the crossroads of East and West, Tribe of 6 is the region’s new go-to brand for mindful shoppers who still want to stay stylish.

Tribe of 6: Sustainable fash-leisure brand launches in Kuwait, KSA and the UAE

Tribe of 6 is a new fashion player that wants to push the industry towards meaningful change, by bringing all together all walks of life to form a community that celebrates talent, diversity, and inclusivity. The brand aims to showcase not only where we have come from, but where we are going together. We invite you to be part of the tribe.

Customers can discover Tribe of 6 at select Foot Locker stores in Kuwait, KSA and the UAE, as well as Harvey Nichols, Kuwait. Also shop Tribe of 6 online at Namshi across all three markets and Tamanna in Kuwait.

The collection will be available exclusively at limited-time pop-ups at the below malls:

  • Mall of the Emirates, UAE from April 18 to May 10
  • The Avenues in Kuwait from April 13 to May 13
  • Riyadh Park KSA from April 18 to May 12
  • Red Sea Mall KSA from April 13 to May 12

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.