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Alshaya Launches PRIVILEGES CLUB in Kuwait

New loyalty programme brings a world of prizes and personalised rewards, experiences and benefits to customers

Kuwait, 31 March 2016: There’s a new club in town. M.H. Alshaya Co.’s eagerly-anticipated loyalty programme, PRIVILEGES CLUB, officially launches today in Kuwait, rewarding customers who shop and dine at Alshaya’s 70 leading international retail brands.

PRIVILEGES CLUB will give Alshaya’s customers automatic entry into monthly and quarterly prize draws, and access to a range of personalised shopping, dining and lifestyle experiences, including priority notification of promotions and sales for their favourite brands.

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“PRIVILEGES CLUB is our way of telling our customers that they’re special, and we want to thank them for their loyalty,” said Mark Rigby, Chief Communications Officer of M.H. Alshaya Co. “By bringing together all of Alshaya’s well-loved brands into one programme, we’re able to unlock a personalised world of rewards, experiences and benefits that that is unmatched in the Middle East. We’re delighted to invite our customers to be in the club.”

The programme is open to everyone in Kuwait, is quick and easy to join, and members can use a mobile app to track their benefits and access their rewards more easily. Joining is as simple as downloading the PRIVILEGES CLUB app from the App Store or Google Play, or signing up in-store.

Once they join, members start benefiting instantly, with the opportunity to win a range of prizes, paid in Alshaya gift cards, worth more than KD10,000 in the monthly draws and more than KD50,000 every quarter in the super draws. The first monthly draw takes place on 28 April, and the first quarterly super draw is on 28 July.

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Members earn one prize draw entry for every 5KD they spend at any of Alshaya’s brands*, which include H&M, Mothercare, Debenhams, Harvey Nichols, M.A.C., Bath & Body Works, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania.

By presenting their app or card every time they shop, Club members will start receiving personalised offers based on their favourite brands and preferences.

“We each like different foods, clothes, and places to shop. With over 70 brands in our portfolio, we can offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating the customers’ individuality, and rewarding them, is what the PRIVILEGES CLUB is all about,” said Mr Rigby.

Plans are already underway to launch PRIVILEGES CLUB in other markets in the Middle East, including the UAE, KSA, Bahrain, Oman and Qatar. Club members will then be able to earn rewards wherever they shop across the GCC.

Membership Benefits

By signing up for the PRIVILEGES CLUB, members get:

  • one automatic entry into the monthly prize draw for every KD5 they spend in any Alshaya store or restaurant
  • access to personalised shopping, dining and lifestyle experiences
  • to know about events, promotions and offers first.

Customers who use the app can unlock even more benefits: they can track and access their rewards instantly, and get news from their favourite brands.

Prize Draws

Monthly Draw
   - 1x KD 2,000
   - 1 x KD 1,500
   - 3 x KD 1,000
   - 5 x KD 500
   - 10 x KD 200

Super Draw
   - 1x KD 15,000
   - 3 x KD 7,500
   - 5 x KD 5,000

For more information, go to www.alshaya.com/Privilegesclub or connect with us on Facebook and Instagram.

*Starbucks will be included in PRIVILEGES CLUB in the near future. My Starbucks Rewards members can earn entries into the prize draws if their MSR registered phone number is the same as their PRIVILEGES CLUB number.