H&M is getting ready to take customers to the next level of fashion this month – opening a new global flag-ship store in the First Avenue – The Avenues, Kuwait.

The new flagship store will be the largest in the world, spanning more than 7,000 sqm – surprising customers with new store features, such as the ‘Click & Collect’ lounge. This will offer a personal and seamless omni-channel shopping experience, letting customers move easily between H&M’s channels and touchpoints, making fashion more accessible than ever. Customers will be able to shop at hm.com from inside the store, either placing orders directly with the assistance of staff members, or themselves using H&M iPads in the Click & Collect lounge. Fashion will truly be available at their fingertips. 

 H&M to open flagship store in the avenues - kuwait

Customers will see a total refresh in the Beauty Department, where they will be able to experiment with a variety of products, guided by H&M Beauty specialists. The area will feature Hollywood-style vanity mirrors and make-up artist chairs, allowing customers to try everything from lipsticks, to eyeliners, foundations, powders and more. Excitingly, H&M will also launch a new Fragrance collection – which will be available in a variety of a feminine scents. 

Distinctively, the H&M Home department will be set out in a way never imagined before – beautifully designed collections will come to life in aspirational room-set displays, allowing customers to shop fashion for their home with greater inspiration. A special monogramming service will allow home fashions to become personalized – with customers able to add embroidery to everything from cushions to bed linen, bathrobes and towels. 

 H&M to open flagship store in the avenues - kuwait

For kids, there is a permanent entertainment area awaiting them on the first floor, where they can have fun and play whilst the adults are shopping. There will be a free cinema, showing the latest cartoons and films, alongside comfortable seating for all. In addition, kids can play on the virtual reality car simulators – situated right next to the cinema. 

The store design itself will be a stand-out from the rest, from a striking marble façade and giant digital screens on the outside, to real foliage walls and a stunning feature staircase on the inside. In addition, if customers are looking for a moment to relax during their shopping, they can visit the chill-out lounge, set aside from the shop floor, which will feature comfy seating for them to enjoy a break in. The store will open its doors on the same day as the global launch of H&M’s Fall Fashion ladieswear collection - a delicate and confident range that blends tailoring with softness and autumnal hues. What’s more, customers will be able to have their clothes tailored in the fitting rooms, for the first time in H&M Middle East.[...]

Read more

Alshaya introduces over 3250 Saudis to new careers in its retail stores in support of government nationalisation targets

In support of the Saudi Vision 2030, and its related call for diversification of youth employment opportunities in the private sector in KSA, Alshaya this week confirmed excellent progress towards all retail staff in customer-facing roles being Saudi nationals.

Following the government’s announcement of further nationalisation targets early in 2018, Alshaya has delivered a compelling recruitment campaign designed to showcase the opportunities of a career in the fast-growing retail sector. Over 3,250 successful applicants have been offered roles within Alshaya’s portfolio of world leading retail brands, which includes mothercare, Debenhams, H&M, American Eagle Outfitters, Victoria’s Secret, Bath & Body Works, Starbucks, West Elm and Vision Express.

Alshaya supports of the Saudi Vision 2030

Alshaya strongly supports the creation of private sector employment and learning opportunities for young Arabs across the region, and has supported Saudi nationalisation initiatives for many years as the retail sector has evolved.

“We have worked in close co-operation with the Ministry of Labour over recent months to support the latest government targets and are delighted with the progress we are making in attracting Saudi nationals to our business. We have been very impressed with the calibre of talent and the passion for development that candidates have demonstrated,” commented Faisal Alshaya, General Manager, Alshaya International Trading Company.

support of the Saudi Vision 2030

The company’s current recruitment drive in KSA builds on its existing success in employing Saudi nationals - over 5,000 Saudis now work for the company. Alshaya has supported their development through dedicated Retail Academies in Riyadh at the Princess Nourah bint Abdulrahman University, in Jeddah and Dammam, as well as through learning programmes and knowledge transfer, which is helping aspirational Saudi men and women develop new skills and grow their career with the company.

Saudi nationals who want to pursue a career with Alshaya can discover more by visiting http://careers.alshaya.com/ksa-nationalisation.[...]

Read more


Etro started as a textile house in 1968, producing superb fabrics in intricate prints. The Etro family is famous for its ancient textiles and art collections which inspire them season after season to create beautiful clothing with an exotic feel to them.

Established in 1968 by Gimmo Etro, the brand started with special textiles used in furnishing and gradually moved to fragrances, finally launching their first ready-to-wear collections for men and women, in 1990.

The Italian fashion house continues to text different fabrics and technologies in order to get spectacular results and also collaborates with artists who interpret the iconic Paisley print year after year.

The Etro look is still consistent and pervasive: dazzlingly printed separates, lustrous fabrics, and offbeat color combinations.

Locate stores

Read more 0

Starbucks Saudization Campaign Surpasses Targets

Surge in new Saudi applicants as the chain opens new locations in KSA

Starbucks Saudi Arabia announced today that its efforts in supporting Saudi National Vision 2030 through a Saudization campaign for Starbucks is making significant progress. In less than a year, the campaign has so far managed to increase the percentage of Saudis in the company from 9% to 23%. Through the launch of its microsite, Starbucks across KSA received an estimated 2,000 CVs and conducted over 1,000 screening calls and interviews. The company’s Saudization efforts have grown Starbucks KSA to 155 locations that currently employ 1650 partners. Starbucks KSA is also operating 4 women-only locations and is committed to expanding women locations and partners through both Starbucks campaign initiatives and Alshaya’s Retail Academies. 

Commenting on Starbucks Saudization results, Rana Shaheen, Regional Communications & CSR Manager - Starbucks MENA, states: “We are thrilled by the positive results reflecting our commitment to social impact and change. Our initiatives and partnerships have been successful avenues to not only share our brand values and goals as an employer, but to also attract Saudi youth and nationals that are passionate, enthusiastic and motivated. In line with Saudi National Vision 2030, we are committed to hiring more partners, growing our women-only locations, and continuing to reframe mindsets on service-sector employment.” 

Starbucks Saudization Campaign Surpasses Targets

Starbucks’ progress in employing Saudi nationals stems from support of Saudi National Vision 2030 and the National Development Program, seeking to diversify employment prospects for Saudi nationals and youth, focus on training skills and development, and shift perceptions of service sector employment. Manal Ghazwan, store manager said: "I am proud to be part of this sector for I have developed in many ways and learnt how to manage crisis and handle challenging and unexpected situations with wisdom and courage.” 

Key initiatives in Starbucks Saudization campaign include partnering with Education for Employment (EFE) to conduct workshops that fast-track Saudi youth to service sector careers. Opportunity Café and Pathways to a Job are two additional initiatives that encourage and support young Saudi individuals to undergo training and equip them with the soft skills they need. The workshops support Saudi youth in CV writing, interviewing, understanding employment expectations, and navigating other challenges in the employment process. 

Starbucks Saudization Campaign Surpasses Targets

Starbucks is working towards its goal of 35% Saudization by 2020, and has recently held 18  workshops and seminars in Riyadh, Jeddah and Dammam, attracting over 160 attendees.With over 25,000 stores in over 75 countries, Starbucks all over the world share a commitment to their partners, customers, suppliers, and communities. Interested applicants are encouraged to visit the company’s microsite at www.starbucksforyouthksa.com to learn more.[...]

Read more

A love letter to jeans

This season, Monki is putting love back into denim. Made with 100% organic cotton, there’s a pair of jeans for every mood, and every wardrobe. Whether you’re after that 1970s look, or want an update on your go-to jeans – this collection has one focus; you,and your personal style.

With new washes and silhouettes, the Swedish brand has combined the trends you want with their love of individuality. New fit Mozik makes its debut, with its classic 90s relaxed leg and cropped finish. Yoko has that high-waist, retro and slightly flared leg look sorted. Relaxed fit Taiki takes mom jeans into the 21st Century with a new dusty-brown wash and statement polka dot print.

New denim range from Monki

Denim should be fun; that’s why the styling is all about wearing whatever makes you feel great. Fabulous jeans would be nothing without an individual touch: whether it’s dungarees, slogan tees, boxy lumber-jackets or printed knits with a beret. They’re Monki jeans, your way.[...]

Read more

Alshaya Congratulates Students with Disabilities For Completion of Summer Internship Programme

24 Kuwaiti students with disabilities successfully completed a month-long retail Internship programme, as part of an ongoing collaboration between retail franchise operator M.H. Alshaya Co. and Kuwait’s Society for the Guardians of the Disabled (KSGD). The programme concluded with an award ceremony conducted at the IHOP Restaurant at The Avenues to celebrate the interns’ accomplishments during their work experience.

With the partnership now in its ninth year, the internships help students with disabilities familiarise themselves with the work environment, as they work part-time and receive supervised retail training at branches of Starbucks, Debenhams and Mothercare, for a period of four weeks. 

Students with Disabilities complete Summer Internship Programme

During the ceremony, certificates were presented by KSGD’s guest of honour H.E AbdulLahad Mbaki, the Dean of Diplomatic Corps and Ambassador of Senegal to Kuwait; the Honorary Chairperson of the Kuwait Sport Club for the Physically Disabled, Sheikha Sheikha Al-Sabah; KSGD Chairwoman, Rehab Borsili, in addition to representatives from Alshaya. 

“We were very pleased to be continue our co-operation with the KSGD this year. Our partnership with KSGD provides us with a great opportunity to help Kuwaiti students with special needs get a taste of working in the world of retail and discover new skills and talents. We look forward to welcoming them every year,” said Andrew Stott, Regional Learning and Development Manager at M.H. Alshaya. 

“It’s been 12 years since we conducted our first internship in Kuwait and we have seen a tremendous increase in the number of students participating each year. We’d like to thank Alshaya for their efforts and continuous support in giving our students a positive perspective of their futures and careers,” said Mrs. Huda Alkhaledi, General Supervisor at KSGD. 

Students with Disabilities complete Summer Internship Programme

Alshaya’s partnership with the KSGD internship programme began in 2010, initially offering candidates part-time work experience in Starbucks branches across the country. Alshaya’s partnership with KSGD is part of its wider commitment to the community to develop the skills and talents of young Kuwaitis and provide them with chances to learn and develop. 

For more information on any of Alshaya’s internship programmes, please contact the Human Resources Nationalisation team at: This email address is being protected from spambots. You need JavaScript enabled to view it.[...]

Read more

H&M teams up with GP & J Baker - The Iconic British Interiors Brand, for a Womenswear Collection

H&M is pleased to share the news of its upcoming print collaboration with the iconic British wallpaper and textile house GP & J Baker, which was founded over 100 years ago in 1884. The womenswear collection features cherished GP & J Baker archival prints in fashionable designs by the H&M in-house team and will be available in selected stores worldwide, as well as online. 

“We are thrilled and honoured to be collaborating with H&M. The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect,” says Ann Grafton, Managing Director and Creative Director of GP & J Baker. 

H&M teams up with GP & J Baker  

The GP & J Baker prints used throughout the collection embrace some of the most-loved from the house along with those sourced from its vast archive. Included are prints like Magnolia, which William Turner painted for G P & J Baker in 1913. The classic Oriental Bird, Blossom and Hydrangea Bird, which are mixed with strong geometric patterns such as Fretwork, an homage to the decorative inlay work of the Art Deco designer Jean Durand. 

The collection is light and sheer with a wide range of sophisticated and romantic pieces. Silhouettes are long, fluid and voluminous with details such as puff shoulders, balloon sleeves, lace inserts and contrast print trims. 

H&M teams up with GP & J Baker 

“It’s such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses. The pieces from the collection are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design,” says Pernilla Wohlfahrt, H&M’s Design Director.[...]

Read more

PRIVILEGES CLUB celebrates second Kuwait Super Draw of 2018

Lucky members of Alshaya’s loyalty programme win over KD62,000 in prizes

Nine lucky members of Alshaya’s PRIVILEGES CLUB won prizes worth more than KD62,000 in the loyalty programme’s latest quarterly Super Draw which was celebrated at The Forum – The Avenues over the weekend. In addition, a further 20 winners walked away with Monthly Draw prizes worth KD11,000 in total.

Announcing the winners was the focus of some fun-packed Super Draw celebrations, enjoyed by hundreds of visitors to the mall.  The event’s MCs also gave way over 100 prizes from Alshaya’s restaurants and entertainment parks, while kids had a great time watching TekZone and KidZania live performances, as well as enjoying face-painting and games. 

Celebration time for PRIVILEGES CLUB winners

Top prize in the Super Draw for one lucky winner was KD15,000 with three programme members winning KD7,500 each, and five receiving KD5,000 each, all payable in Alshaya Gift Cards. The draws were made in the presence of a representative of the Ministry of Commerce and Industry, Alshaya management and members of the public.

The prize draws are just one of the benefits enjoyed by members of PRIVILEGES CLUB, which also gives access to exclusive rewards and personalised offers. In the Monthly Draw, members earn one prize draw entry for every KD5 they spend at any of Alshaya’s stores, cafes and restaurants. The Super Draw is held each quarter, and is open to members who spend KD1,000 or more over the previous three months.

Club members have plenty of opportunity to win. They can earn draw entries when they shop at any of Alshaya’s nearly 90 international brands both at home in Kuwait and when they travel to the UAE, KSA, Oman, Bahrain or Qatar.   Alshaya operates over 2,700 stores across these markets, offering an exciting choice of leading international brands to customers including H&M, Mothercare, Debenhams, Victoria’s Secret, Harvey Nichols, M.A.C., Bath & Body Works, P.F. Chang’s, The Cheesecake Factory, Boots, Pottery Barn and KidZania.

Starbucks customers in Kuwait who are members of My Starbucks Rewards (MSR) can also earn entries into the prize draws if their MSR registered phone number is the same as their PRIVILEGES CLUB number.

PRIVILEGES CLUB is quick and easy to join, and members can use the mobile app to follow their favourite brands, track their benefits and access their rewards more easily. Joining is as simple as downloading the PRIVILEGES CLUB app from the App Store or Google Play, or signing up for a membership card in-store.

Details of all Alshaya’s brands, plus monthly and quarterly winners are published on the PRIVILEGES CLUB app and on http://www.alshaya.com/privileges-club.  Customers can also connect with the programme on www.facebook.com/ThePrivilegesClub/  and www.instagram.com/theprivilegesclub/.[...]

Read more

Fun Fresh Favourites

From happy prints to statement styles — our new kids-wear collection is jam-packed with fun!

The Kids collection at H&M this season is all about a mix of fun and playful pieces that combine the best of fashion and premium quality. There’s a focus on fabrics such as denim, linen, soft cotton and jersey. We have colorful skirts and pastel dresses for a playful day, as well as fun prints and a mixture of patterns to put you in the summer mood! Dress your kids in bright colors that suit their characters and satisfy a little one’s sugar cravings with these sweet styles from our H&M Kids fashion collection. With our H&M Kids fabulous fashion, we’ll have your children stepping into the season in a fun-loving style!

H&M Kids SS18 Collection[...]

Read more

Kuwaiti Students Join the World of Retail at Alshaya

150 students embark on Alshaya and MGRP’s 11th Annual Summer Internship

A new journey in the world of retail has begun for more than 150 Kuwaiti students as they embark on a new experience at Alshaya’s stores in the 11th Annual Summer Internship Programme, in partnership with Manpower and Government Restructuring Programme (MGRP). 

Starting this week, high school and university students will be spending four hours daily in one of Alshaya’s stores, gaining invaluable hands-on learning and development experience, working in some of the nearly 90 international brands operated by Alshaya, including Starbucks, H&M, Debenhams, American Eagle Outfitters, Victoria’s Secret, M.A.C, NYX, Blaze Pizza and KidZania. 

150 students embark on Alshaya and MGRP’s 11th Annual Summer Internship

During the four-week programme, the interns receive intensive training in all aspects of store operations, including sales, promotions, customer service, merchandising and stock management – ideal preparation for those interested in a career in retail.

The Summer Internship Programme returns in its 11th edition this year, which bears witness to the longstanding partnership between Alshaya and Kuwait’s Manpower and Government Restructuring Programme (MGRP) that has been going on for more than a decade. 

“We are delighted to see the partnership with Alshaya continue to thrive year after year,” said Mr. Tareq Alkandari, MGRP’s supervisor of student training. “Alshaya continues to be one of the most attractive companies for our students. Alshaya’s store staff has shown great support to our interns and provided them with valuable information about store operations and customer service. We are very pleased with the feedback we receive from the interns about their experience in retail and the knowledge they gain at Alshaya stores.”

150 students embark on Alshaya and MGRP’s 11th Annual Summer Internship

Andrew Stotter-Brooks, Regional Learning and Development Manager at Alshaya, said the internship programme is an annual tradition that is celebrated by store staff every summer.

“We are happy to see young and energetic Kuwaiti students work alongside our store staff,” said Mr. Stotter-Brooks. “It has become a tradition to welcome interns every year, and we are proud of our staff who makes such an experience rewarding and enjoyable for our summer guests.” 

For more information about future summer programmes and other training and career opportunities at Alshaya, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.[...]

Read more