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KidZania Kuwait and Dettol Join Forces
19 أغسطس 2014
KidZania Kuwait is pleased to announce the launch of the Dettol establishment in its children's city. Dettol, the world's leading antiseptics brand is sponsoring the Hygiene Institute establishment in KidZania Kuwait; further illustrating the city's commitment to providing a stimulating learning environment for children. The concept of this establishment is to engage children in activities that will educate them about the significance of hygiene best practices.
As the sponsor of the Hygiene Institute, Dettol will offer children a chance to role-play as Bacteria Specialists using interactive lab equipment. In the safe and realistic Dettol laboratory at KidZania, children will learn about different types of germs and create their own bottle of antibacterial hand sanitiser. Before and after using the hand sanitiser, children will check their hands for germs under ultraviolet light to assess the effectiveness of the hygiene product. Much like a scientist, children will earn a salary in KidZos (KidZania's currency) in return for their services.
Commenting on Dettol's partnership with KidZania Kuwait, Refik Öner, Category Marketing Director of Dettol Middle East said: "Educating children about the significance of good hand-washing and hygiene practices is one of Dettol's core aims. Regular hand-washing using Dettol is clinically proven to reduce illnesses by 75%. Our partnership with KidZania Kuwait allows us to teach children the importance of maintaining hygiene. This complements our 'Mission for Health' initiative, which focuses on helping children and families across the Middle East make better choices for their health and hygiene."
"The partnership with Dettol is a vital addition to KidZania city. The establishment educates children in Kuwait about the value of health and hygiene," commented Fernando Medroa, Vice President of Leisure & Entertainment at M. H. Alshaya Co. "Internationally renowned as a leading brand in the world of antiseptics, we are certain Dettol's presence in KidZania Kuwait will contribute to our efforts in delivering engaging educational activities, preparing children for a better world."
In addition to Bacteria Specialists, KidZania Kuwait offers children the chance to engage in 100 activities, and role-play 80 professions, such as a doctor, firefighter, chef and many more. KidZania Kuwait officially opened its doors to children across Kuwait on 17 June 2013 and is now welcoming hundreds of visitors every day to their city, located at the Mall - The Avenues. KidZania Kuwait is a 7,000 square meter area designed as a children-sized city to entertain and educate children up to 14 years old. The child-sized metropolis functions just like a real one, offering kids and visitors an exceptional experience in a safe and secure environment.