Stay up to date

With an extensive portfolio across the Middle East and North Africa, Turkey and Europe, there's always something interesting happening at Alshaya.

Media

If you are a journalist and want some information about Alshaya or one of our brands, please contact our Corporate Communications team:
communications@alshaya.com

Advertising

If you want more information about advertising, please contact our Corporate Marketing team:
marketing@alshaya.com

Alshaya opens the first P.F. Chang's at TAJ lifestyle in Amman - Jordan

21 Jun 2013

M. H. Alshaya Co. announced the opening of the first branch in Jordan of America's number one China Bistro P.F. Chang's. The world-renowned restaurant celebrated its debut in Amman with a VIP event at the two-floor restaurant, during which invitees were presented with unique and authentic Chinese cuisine.

Managed in Jordan by Alshaya Trading Co., P.F. Chang's enjoys a prime location in TAJ Lifestyle with a welcoming, high impact entrance and a spacious interior that offers ample seating capacity for over 300 guests. Each dish on the P.F. Chang's menu is prepared using the freshest and highest quality ingredients and is inspired by aromas from five regions of China, starting with Mongolia and Sichuan, to Beijing, Shanghai and Hunan.

The new P.F. Chang's in Jordan serves Chinese cuisine in a modern bistro venue that features the signature elements of all P.F. Chang's restaurants, including a panoramic, hand-painted mural depicting 12th century China and the majestic 11 ft. tall horses that grace the entrance and which symbolise the original Forbidden City in China, built for China's first emperor Qin Shi Huangdi. Collectively the restaurant's design creates an authentic south Asian ambience.

"We are thrilled to bring P.F. Chang's to the Jordanian community on a significant occasion which also marks the brand's milestone 20th anniversary", said Genaro Perez, Vice President of Global Marketing at P.F. Chang's. "The menu illustrates the emerging influence of Southeast Asia cuisine with a modern Chinese and American flair and our new local diner will offer guests a wonderful journey of fine taste and contemporary ambience with the support of Alshaya, our long time and loyal partner in the region".

Jim Dunn, Business Director for P.F. Chang's and Pei Wei at Alshaya added, "We are pleased to extend our partnership with P.F. Chang's into a further new market in the Middle East. The brand offers a unique concept of Chinese-fusion cuisine with a distinctive bistro experience that has not been experienced in Jordan to date. Already a firm favourite in the GCC region we look forward to introducing P.F. Chang's to local diners in Jordan".

P.F. Chang's is the largest full service, a casual dining Chinese restaurant chain in the United States. It has also grown to over 30 locations worldwide, 7 of which are in the Middle East. With a bar area on the ground level and patio seating, P.F. Chang's is now open to the public at TAJ lifestyle.

Internationally, P.F. Chang's has been ranked "Most popular Full-Service Chain Restaurant in the United States" on the 2011 Zagat Survey, "Best Casual Dining Restaurant in Dubai" 2012 by Ahlan readers, and "Best Chinese Restaurant" by BBC Good Food Dubai.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.