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Icing Makes its Middle Eastern Debut in Kuwait

08 Jul 2014

Icing, a popular US retailer of fashionable jewellery and accessories, made its much-anticipated debut in Kuwait this week. Opening at the prestigious Grand Avenue, The Avenues, the new store, which will be operated by M. H. Alshaya Co., represents the brand's first expansion outside the Americas.

Curated for stylish women in their twenties and thirties, Icing offers jewellery, accessories and cosmetics suitable for all occasions. Icing's wide selection includes statement necklaces, earrings, handbags and a range of cosmetics that are all fashion-forward and affordably priced.

Icing Makes its Middle Eastern Debut in Kuwait

Joel Herman, EVP for Icing stated, "We are extremely pleased to partner with Alshaya and open our first Middle Eastern store in Kuwait. We aim to help our guest express the many dimensions of her personal style and are excited to share our trendsetting jewellery and accessories."

Icing Makes its Middle Eastern Debut in Kuwait

Mohammed Alshaya, Executive Chairman of M. H. Alshaya Co. added: "The addition of Icing to our portfolio is a further demonstration of our commitment to bring our customers the world's best international brands. We are delighted to debut the brand here in Kuwait."

About Icing

Icing is a popular retailer of fashionable jewellery, accessories and cosmetics for women. Curated for the woman in her twenties and thirties, Icing offers an inspiring merchandise assortment of fashionable products that helps her express herself, whatever the occasion. Icing was founded in 1996 and as of February 1, 2014, it operated approximately 400 stores across North America.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.