Japanese Lifestyle brand Muji Opens Doors in the Kingdom of Bahrain

06 Aug 2016

With its growing popularity across the Middle East, MUJI, the famous Japanese retailer, officially makes its debut in the Kingdom of Bahrain at the City Centre Bahrain - the Kingdom's largest shopping located in the heart of Manama.

Muji is all set to deliver minimalism and eco-friendly basics to a new set of customers in the Kingdom through its array of lifestyle products distinct from the store's "no label quality goods" mark.

Known for its skilful fusion of innovation and practicality, the retail import from Japan brings in a notion of simplicity and a sense of calm in everyday life. Its product ranges include fashion pieces, furniture, stationery, kitchenware, storage solutions, and health and beauty.

Featuring an assortment of over 6,000 products, the MUJI experience is set in a natural environment featuring a blend of wood and metal store fittings, perfectly reflecting the essence of MUJI's understated style. Whether you're looking for unique, practical gifts, or need help decluttering your home, MUJI's product range offers shoppers a variety of options to choose from. MUJI caters to all aspects of everyday living, from health & beauty, storage, kitchen & dining, travel accessories, bedding and furniture, to fashion.

Offering functional products that easily blend in with any decor, MUJI has approached product design with tremendous restraint. However, its deceptively simple products are no accident; the design of each product is derived from careful consideration of how people live and how they use these products in their homes.

MUJI's strengths lie in the thoughtfulness of its user-centric designs, which also align with its philosophy of reducing waste. From material sourcing to its streamlined production processes, the brand repurposes quality discarded materials and makes use of organic materials to help minimise the impact on the environment.

Established in Japan in 1980, MUJI was built on the idea of completely eliminating wastefulness and providing quality products for everyday life. The brand's name is derived from its Japanese name, "Mujirushi Ryohin" which literally means "no label quality goods". Outside Japan, it has stores in France, UK, US, Kuwait and UAE.

MUJI is operated in the Middle East through an exclusive franchise agreement between M. H. Alshaya Co. and Ryohin Keikaku Co Ltd, MUJI's parent company.