KidZania Kuwait and DHL to Deliver Excellence to Children

12 Jan 2013

DHL to sponsor the Courier Service establishment in KidZania Kuwait

KidZania Kuwait, the highly anticipated family entertainment centre, is pleased to welcome DHL, the world's leading logistics company, as its latest marketing partner. In keeping with KidZania's award-wining approach to edutainment, DHL will provide children with interactive activities in the exciting Courier Service establishment.

Fernando Medroa, VP of Leisure & Entertainment at Alshaya (Left) with Janet Jweihan, Country Manager of DHL Express Kuwait (right)

The activities from DHL will showcase the importance of handling parcels from pick-up to delivery to around more than twenty of KidZania's establishments, replicating DHL's courier services to world destinations. Children will be able to role-play as couriers, wearing authentically styled DHL uniforms, and just like DHL's real employees, will manage logistics using processes and packaging like envelopes, tubes and boxed containers to and from the establishments.

The exciting activities will ultimately teach children the importance of scheduling, security and accuracy whenever making a pickup or handing over delivery at the end destination. Children will learn about teamwork, communications, managing information and customer service within DHL's establishment.

"It is great to be part of such an inspiring project that gives young minds the opportunity to understand the challenges of the real world, and help them make a well-informed decision on how they would like to shape their future all the while enjoying themselves," said Ms Janet Jweihan, Country Manager DHL Express Kuwait, "there is a lot to learn about the importance of logistics in our world today, and its significance to the unified global economies, and we are hoping we can help highlight this important role."

Fernando Medroa, Vice President of Leisure & Entertainment at M.H Alshaya who operate the franchise for KidZania Kuwait said: "We are confident DHL's activities within the city will offer children a unique experience that immerses them in a real-life setting that helps them to think and behave in a professional and responsible manner. KidZania's marketing partners and their establishments really inspire young people to develop their skills but enjoy the experience too. We are truly delighted to have DHL as part of KidZania Kuwait's growing family."

KidZania Kuwait will soon welcome budding minds to enjoy over 78 establishments, and 100 activities in The Mall - The Avenues.

About DHL:

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 53 billion Euros in 2011.