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KidZania Kuwait introduces Abdulsamad Al Qurashi as its latest marketing partner

06 Jan 2013

Abdul Samad Al Qurashi to introduce children to the exciting world of perfumery

KidZania Kuwait is pleased to welcome Abdul Samad Al Qurashi as the latest addition to its growing list of international, regional, and national marketing partners. Abdul Samad Al Qurashi, headquartered in Saudi Arabia - and one of the finest producers of Arabian perfumes - will sponsor The Perfume Shop establishment within the miniature city where children will learn and experience the process of perfume making.

KidZania Kuwait introduces Abdulsamad Al Qurashi as its latest marketing partner

Abdul Samad Al Qurashi's establishment will not only enable children to create their own perfume but will also explain, in a fun and interactive setting, the history and development of fragrances. Immersed in a real-life environment, children will role-play as Junior Aroma Therapists, and create their own perfume from many safe fragrances in the child-friendly perfume lab.

They will be able to explore and mix together their favourite scents, whilst learning the intricate methods and processes of designer perfumery and become familiar with how essential oils are extracted from natural materials such as wood, flowers and fruits. Once the desired aroma is achieved, children will be able to name and package their unique scent in an Abdul Samad Al Qurashi bottle and take it home.

"Abdul Samad Al Qurashi is very proud to partner with KidZania Kuwait in a unique endeavour to provide children with the opportunity to learn about perfumery through edutainment," commented Al-Sheikh Mohammed Abdul Samad Al Qurashi, CEO of Abdul Samad Al Qurashi Group. "In addition, this partnership complements our goal in building strong awareness on perfumery, which in turn will enable young ones to choose the right fragrances, and recognize distinct and quality aromas in the future."

The exciting KidZania Kuwait edutainment centre, which will open at The Mall - The Avenues, is brought to Kuwait by M. H. Alshaya, the leading international retail franchise operator. Children will find up to 100 roles and 78 exciting establishments within the centre where they can enjoy learning in a fun and interactive environment.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.