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Monki is coming to the Middle East

10 Oct 2017

Storytelling fashion brand to debut in Kuwait’s The Avenues

Fashion brand Monki is proud to announce the opening of its first store in the Middle East, in partnership with international retail franchise operator M.H. Alshaya Co. The store will be located at The Avenues, Kuwait’s largest and most popular fashion destination.

“Kuwait is a new and exciting market for us,” says Lea Rytz Goldman, Managing Director for Monki. “We look forward to seeing how fashion lovers here will make Monki part of their style.”

Monki is coming to the Middle East

The new store will adopt the Monki World concept, leading customers into a fantasy universe that has inspired all 115 stores. The exclusive Monki World façade will include classics such as clusters of mirrors and a sparkling disco ball carousel. The store interior will invite customers on a magical mystery tour of evolving forms and iridescent reflections. A new sky of glowing clouds, rotating turbine flowers and a shoe-heaven carousel will represent the unique style of Monki’s customers in Kuwait.

Bringing its unique blend of Scandi-cool and Asian street style, Monki’s design team has stayed on the pulse of interesting trends and personal inspiration since 2006. At the core stands the Swedish fashion brand’s aim to empower young women everywhere to express and feel great about themselves.

Monki has always been inspired by its creative community of fans who show their personal style, using the global hashtag #monkistyle. With the store launch in Kuwait, the brand looks forward to extending #monkistyle with even more fans.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.