& Other Stories to Open in the Middle East

28 Sep 2016

& Other Stories is delighted to announce the opening of their first-ever store in the Middle East, set to open in spring 2017. The upcoming store will be located in The Dubai Mall, one of the world's largest and most-visited fashion destinations.

"It's fantastic to reach the Middle East and open our very first store in Dubai. We find that the fashion narrative here includes so many different expressions, and we can't wait to be a part of that," says Samuel Fernström, Managing Director, & Other Stories.

& Other Stories will be reaching Dubai in partnership with leading international retail franchise operator M. H. Alshaya Co. The upcoming store of approximately 890 square metres is located right at the heart of The Dubai Mall. This spring, visitors get to discover & Other Stories' endless styling choices, including accessories, bags, jewellery, beauty products, shoes and ready-to-wear.

& Other Stories to Open in the Middle East

& Other Stories was launched in March 2013 and offers women a wide range of shoes, bags, accessories, beauty and ready-to-wear. Ateliers in Paris and Stockholm design diversified fashion and beauty collections with great attention to detail and quality at an affordable price. & Other Stories' stores can be found in Aarhus, Amsterdam, Antwerp, Barcelona, Berlin, Brussels, Bologna, Cagnes-sur-Mer, Cologne, Copenhagen, Frankfurt, Ghent, Hamburg, London, Madrid, Malaga, Manchester, Milan, Munich, New York, Paris, Rome, Strasbourg, Stockholm and Torino.