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Spanish fashion brand El Ganso to make Middle East debut
20 Aug 2017
Founded in Madrid. Made in Europe. Now, Spanish fashion brand El Ganso is all set to make its Middle East debut with the opening of its first store at The Avenues in Kuwait in partnership with retail franchise operator M.H. Alshaya Co.
Established in 2004 in the heart of Madrid, El Ganso offers fun and elegant clothing for individuals with class, who are in search of a unique style. The originality of the brand's design is characterised by its use of distinctive details, which have become a hallmark.
Over the years, El Ganso has become a leading Spanish brand both locally and internationally. The El Ganso style is a cosmopolitan look, with colours and ranges from preppy American looks to the more alternative Berlin style, and not forgetting a touch of English elegance. Every collection is designed and manufactured 100% in Europe from local raw materials, using new fabrics and yarns from quality Italian houses such as Subalpino.
As the official designer for Spanish airline Iberia Express, El Ganso has designed a set of uniforms for flight personnel reflecting both brands' unique approach to comfort and versatility in business and lifestyle.
Co-founder and CEO Alvaro Cebrian said he is "very excited" about the brand's expansion into the Middle East market.
"We are delighted to be introducing El Ganso into Kuwait and the wider region. The brand's design ethos is rooted in our experiences of global culture and we are sure its hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We look forward to welcoming customers to our store."
Kuwait will soon be part of the El Ganso global story, joining 190 stores in 11 countries, including cities like London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon. The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of non-conformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail.