Sprinkles Cupcakes launches its first Middle East bakery in Kuwait

12 Mar 2013

Beverly Hills cupcake bakery expands internationally with M.H. Alshaya Co.

Sprinkles Cupcakes, the original cupcake bakery founded in Beverly Hills and beloved by Hollywood celebrities, has made its international debut in Kuwait at Grand Avenue - The Avenues. The opening of the first Sprinkles Cupcakes Bakery outside of the United States was officially celebrated by Sprinkles' founder Charles Nelson.

Founded by Candace and Charles Nelson, Sprinkles opened in 2005 as the world's first cupcake bakery. Today, most cupcake bakeries take their inspiration from Sprinkles which operates 11 locations in the U.S and is brought to the Middle East by M.H. Alshaya Co., a leading retail international franchise operator.

Sprinkles Cupcakes are baked from scratch daily and hand-crafted using the highest quality ingredients including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar vanilla, fresh bananas, carrots, real strawberries and natural citrus zests.

Commenting on the partnership, Charles Nelson said, "We are very excited about opening our very first bakery outside the U.S. here in Kuwait. I am delighted to begin our global expansion from the Middle East through our partnership with Alshaya, a company that has a remarkable legacy of retail leadership. I am sure that our hand-crafted cupcakes will delight our new customers in Kuwait."

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. added: "Sprinkles Cupcakes has made a huge impact in the U.S. and we look forward to extending the brand's success here. Sprinkles Cupcakes is a great addition to our food portfolio and we are delighted that they have chosen to make their international debut in Kuwait."

About Sprinkles Cupcakes

Sprinkles Cupcakes opened "the world's first cupcake bakery" in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as "the progenitor of the haute cupcake craze." Founded by Candace Nelson, judge on Food Network's hit show "Cupcake Wars," and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavours. Sprinkles has 10 locations in the US, a travelling Sprinkles mobile - the world's first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. In 2012, Sprinkles launched the world's first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream. For additional information and a list of future locations, please visit www.sprinkles.com.