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Alo Yoga to debut in Dubai in partnership with Alshaya Group

06 Feb 2024

Alo brings wellness to Dubai with its flagship opening in The Dubai Mall in UAE on 23 February 2024

Alshaya Group, one of the world’s leading international retail franchise operators, and Alo Yoga, the leading fashion and lifestyle brand specializing in luxury activewear inspired by movement and performance, today announced the opening of the newest Alo store in the UAE. The renowned premium lifestyle brand will open in The Dubai Mall on 23 February 2024 as well as online for a seamless shopping experience in the region.

Sprawling across 833 sqm, the in-store experience builds on Alo’s global mission to spread mindful movement, inspire wellness, and create community. The store’s expansive layout will bring the latest collections to full display, including high-performance activewear, on-trend leisurewear, as well as an in-store coffee bar and yoga terrace.   

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Founded in 2007 in Los Angeles by Danny Harris and Marco Degeorge, Alo is the fastest-growing activewear brand globally. It has since become an international sensation loved by celebrities, yogis, and fashion-forward individuals. The Los Angeles-based brand aims to elevate luxury athleisure from the studio to the street, with high-quality, ethically made, and environmentally friendly active apparel and wellness products for both men and women.

The move to enter Dubai is part of the brand's retail growth strategy. “We are excited to partner with Alshaya Group on the opportunity to expand into UAE with our newest flagship store in The Dubai Mall,” said Alo Yoga Co-Founder and Co-CEO Danny Harris. “Dubai is an international destination that has strong synergy with our brand ethos of inspiring wellness and creating mindful movement.”

John Hadden, CEO of Alshaya Group, said, “The spectacular growth of yoga in Dubai over the past few years has led the drive for customers wanting to shop for athleisure styles and fitness-focused fashion as a lifestyle choice. We are delighted to announce the launch of Alo in the UAE market, bringing our customers an exceptional in-store and online experience."  

Alo’s journey will continue across the region with additional stores in Qatar, set to open in 2024.  

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.