Alshaya and Disney open the MENA region's first-ever Disney Store Shop-in-Shops in Kuwait, Abu Dhabi, and Dubai

11 Jul 2021

An additional 26 locations to open across the region over the next month

The shop-in-shops carry a curated selection of Disney Store merchandise from the USA

The Walt Disney Company Middle East and Alshaya Group are bringing magic to the region, with the opening of the Middle East's first-ever Disney Store shop-in-shops. With six stores now officially open for business, the highly-anticipated shop-in-shops in Kuwait, Abu Dhabi, and Dubai will transport visitors to the wonderful world of Disney.

John Hadden, Alshaya Group CEO, said: "We all grew up with Disney and we all have a favourite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney, not only to a new generation but also to life-long fans. We look forward to introducing these exciting new shop-in-shops to the region and hope to welcome customers back time after time."

Vice President and General Manager, Disney Consumer Products Southeast Asia, India & MENA, Dan Dossa, commented: "We are thrilled to see our Disney Store shop-in-shop concepts in the Middle East come to life and for the first time outside the Americas. At Disney, we are always looking for new ways to be closer to our fans, while delivering unforgettable retail experiences. With the help of Alshaya Group, these stores will connect children and families in the Middle East with their favourite Disney characters and stories, while allowing them to create new and long-lasting memories."

In Kuwait, a new flagship Disney Store shop-in-shop is open at The Avenues, inside the Alshaya-operated Debenhams. The flagship is joined by two more shop-in-shops, now open inside Mothercare stores at Fashion Way, Salmiya, and Souk Sharq.

Featuring a brand new store design unique to Disney Stores, each shop-in-shop includes a wide range of products from your favourite Disney, Pixar, Marvel and Star Wars characters and movies, all carefully curated for the region - including apparel, costumes, toys, and home goods. Whether it's the perfect gown for a special ball or bare necessities for back-to-school, there's something for everyone to enjoy.

In the UAE, three Disney Store shop-in-shops have opened their doors. The stores are located inside Debenhams at Dubai's City Centre Mirdif and Abu Dhabi's The Galleria Al Maryah Island, and inside Mothercare at Yas Mall, Abu Dhabi. Residents also have a flagship store to look forward to which is set to open this summer inside Debenhams at Dubai's Mall of the Emirates.

Over the next four weeks, an additional 26 locations are set to open across the region - in Kuwait and the UAE, as well as in Saudi Arabia and Qatar.