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Alshaya Group and The Walt Disney Company Middle East bring Disney Store 'Shop-In-Shop' to Mena Region

14 Dec 2020

A new five-year collaboration will see Disney store 'Shop-in-Shop' concepts roll out across
Alshaya-operated Middle East stores and online next year

Collaboration gives Alshaya exclusive rights to open Disney store Shop-in-Shop locations, which will offer a curated selection of Disney store products

The Alshaya Group - one of the world's leading brand franchise operators - and The Walt Disney Company Middle East today announce a five-year multi-market plan which will see the roll-out of the MENA region's first-ever Disney store 'Shop-in-Shop' concept.

The new agreement gives Alshaya exclusive rights in the Middle East to open Disney store Shop-in-Shop locations, in which there will be a curated selection of Disney store products – including costumes, clothes, toys, collectables and home goods from Disney's iconic characters and movies. The products will become available from mid-next year across Alshaya-operated Debenhams and Mothercare stores, and online through the stores' e-commerce sites.

Alshaya Group and The Walt Disney Company Middle East bring Disney Store 'Shop-In-Shop' to Mena Region

Alshaya Group CEO John Hadden said: "We are very pleased to welcome Disney, one of the world's most recognisable brands, as an Alshaya Group brand partner. We look forward to developing a strong and close relationship with the company as we bring the much-loved Disney experience to our customers."

"The Disney store Shop-in-Shop locations led by Alshaya truly put the Middle East on the global Disney store map and we are eager to see the concept come to life," said Dan Dossa, vice president and general manager Disney Consumer Products Southeast Asia, India & MENA.

"We continuously look for new ways for our fans and consumers to connect with their favourite stories and characters, and this new collaboration will allow us to deliver a magical retail experience for kids and families in the Middle East, transporting them into the wonderful world of Disney," Dossa concluded.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.