Alshaya Group introduces Alo to Kuwait with an exclusive celebration

16 Nov 2022

First Kuwait store opens on 23 November

·         All things wellness, Zen, and self-care took centre-stage at Alo’s exclusive pre-launch event at the Four Seasons Hotel Kuwait at Burj Alshaya, dedicated to awakening all five senses through 360° immersive experiences

·         More than 100 guests joined the luxury activewear brand’s debut in the market to unlock multi-sensory transformative wellbeing themed around sight, smell, sound, taste, and touch

Internationally renowned premium lifestyle brand, Alo, today unveiled an exciting glimpse into its presence in Kuwait, prior to the opening of its first-ever retail store in the region.

An exhilarating afternoon dedicated to awakening the senses and unlocking transformative wellbeing welcomed more than 100 experts, practitioners, and influencers to experience 360°, multi-sensory wellness like never before. Fully immersive sessions were carefully curated around sight, smell, sound, taste, and touch.

The pre-launch event empowered guests to find unique ways to bring wellness into their day. A stunning poolside rooftop at the Four Seasons Hotel Kuwait at Burj Alshaya provided the perfect canvas to encapsulate the essence of the Los Angeles-based yoga gear and activewear, inspiring mindful movements and fostering an inclusive community.

Yoga sessions captured the advanced performance fabrics in action, while massage therapies, nutrition workshops, specialised scents, and live beats by DJ Bonita kept the vibes high.

Attending the event, Rebecca Jobo, Vice-President, Alshaya Group’s Wellness Division said: “Today’s amazing celebration of all things Alo saw our guests experience firsthand the brand and what it will mean to our customers. From designing signature scents, learning about nutrition, and taking part in world-famous Alo yoga classes – as well as viewing the brand’s latest activewear collection – it’s a great way to introduce Alo to Kuwait.”

Alo’s journey will continue in Kuwait with the opening of its first retail store in the country on 23 November in Grand Avenue, The Avenues, building on its global mission to create active apparel and wellness products that take mindful movement one step further – from the studio to the street, into a life lived consciously.

Stay tuned for more details on Instagram @alo.me or visit aloyoga.com.kw