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Alshaya set to introduce the first Pin Up concept La Senza store in Moscow

23 Oct 2011

La Senza, the ultimate global fashion destination for the young and fun, is set to open its first Pin-Up concept store in Moscow in Kapitoly Vernadskova mall on the 1st of November. The new store, along with all La Senza stores in Russia, will now be owned and operated by Alshaya.

The new La Senza store at Kapitoly Vernadskova mall is set to impress and comes complete with a fresh store design and layout that is characterized by flirty, feminine and fun polka-dots, pin-ups and sassy in-store artwork that reflects the latest trends of the brand's fashion-loving customers.

From Paris to Rome, Shanghai to Caracas, Sydney to Dubai, La Senza caters to today's globetrotting Lingerista and is inspired by the iconic 1950s pin-up girl. And while the look is always changing, the company's renowned customer service remains, with friendly, knowledgeable staff and expert bra fittings available as always.

La Senza owns and operates more than 250 stores throughout Canada, and is available in more than 500 stores in 48 countries around the world.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.