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Charlotte Tilbury launches in the Middle East

24 Aug 2017

Charlotte Tilbury launches her award-winning makeup revolution in the Middle East starting with opening her largest store in the world.

Charlotte Tilbury, the world's number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three stand-alone stores, and her first-ever stand-alone Beauty Wonderland outside of the UK. Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store – the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018. Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand.

Charlotte Tilbury launches in the Middle East

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you'll find a first-of-its-kind, ground-breaking Magic Mirror that magically morphs your face to Charlotte's 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.