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Charlotte Tilbury dazzles on Middle Eastern debut

18 Oct 2017

Official opening for Kuwait store - with Doha and Dubai to follow

Charlotte Tilbury, the world’s number one makeup artist, has officially opened her first store in the Middle East, and her first standalone Beauty Wonderland outside the UK, in partnership with international retail franchise operator M.H. Alshaya Co.

Charlotte Tilbury was in Kuwait to cut the ribbon for her stunning new store, in Grand Avenue, The Avenues, together with Alshaya’s Executive Chairman, Mohammed Alshaya and Mr Michael Davenport MBE, British Ambassador to the State of Kuwait.

Charlotte Tilbury dazzles on Middle Eastern debut

At 240m2, the flagship two-storey store is the brand’s largest in the world, and blends cutting-edge digital innovation with luxurious interiors.

The Charlotte Tilbury experience includes sumptuous store designs which are synonymous with the brand - deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables. Using the latest technology, the store offers the first-of-its-kind Magic Mirror to help customers explore in seconds which of Charlotte’s 10 iconic looks they want to discover.

Charlotte Tilbury said: “I am so thrilled to be back in Kuwait - it is a dream come true to officially open my first EVER Beauty Wonderland in the Middle East at The Avenues Mall tonight!!! I cannot wait for all of the MESMERISING AND BEAUTIFUL Arab women to discover my revolutionary, record-breaking brand!!! You will LOVE my Magic Mirror that morphs my famous ‘10 Looks Wardrobe’ in seconds, as well as the incredible Beauty Boudoir where you can have the red carpet makeup transformation of a lifetime for every special event – from weddings to family celebrations – we have it all!! I call it a beauty playground for every woman from 18-80!!”.

Charlotte Tilbury dazzles on Middle Eastern debut

Today, Wednesday 18th October, Charlotte will be hosting an epic launch party at her brand-new Beauty Wonderland which is open to all members of the public. Guests will have the opportunity to meet and greet Charlotte, and have their picture taken together outside the store. Spaces are limited so we encourage prompt arrival, from 5pm.

On the evening of the launch party, for one night only, Charlotte’s NEW, record-breaking, Instant Eye Palette will be available for purchase exclusively in store for one night only. Due to huge, universal demand – which saw over 30k join a waitlist– Charlotte surprised and delighted fans by bringing forward a limited quantity for a 24-hour pre-sale. The palette has returned and guests will be amongst the first to buy the palette in the Middle East where the limited quantity will be available to buy for one night only.

Following the successful Kuwait debut of the brand, Charlotte Tilbury will also be opening a store in Doha, at the end of October 2017, with her highly-anticipated Dubai store scheduled to open early in 2018. To celebrate the launch, Charlotte Tilbury has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly (@wolfiecindy).

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.