Stay up to date

With an extensive portfolio across the Middle East and North Africa, Turkey and Europe, there's always something interesting happening at Alshaya.

Media

If you are a journalist and want some information about Alshaya or one of our brands, please contact our Corporate Communications team:
communications@alshaya.com

Advertising

If you want more information about advertising, please contact our Corporate Marketing team:
marketing@alshaya.com

First MUJI store in the UAE opens at The Dubai Mall

10 Feb 2013

Famous 'No Label' brand introduces the innovative new retail concept to Dubai

Japanese lifestyle brand, MUJI, operated in the Middle East through an exclusive franchise agreement between M.H. Alshaya Co. and Ryohin Keikaku Co Ltd, MUJI's parent company, was welcomed to the UAE shores yesterday when it opened its doors for the first time in Dubai. An official ceremony took place at the store in The Dubai Mall with a ribbon-cutting ceremony which was attended by MUJI's Chairman and Representative Director, Tadamitsu Matsui and Satoru Matsuzaki, Director and General Manager for Overseas Operations Division.

First MUJI store in the UAE opens at The Dubai Mall

With an international brand presence in nearly 500 stores across Japan, Asia, Europe and the USA, MUJI is dedicated to providing simple, innovative and elegant products which comes from the Japanese notion of 'Kanketsu' that brings a sense of calm into everyday life. The inauguration of the first MUJI store at Dubai Mall will provide Emirati customers and residents with an exciting range of over 3000 products including clothing, furniture, stationery, health & beauty, storage, kitchen and dining as well as travel and bedding.

MUJI is derived from its Japanese name, 'Mujirushi Ryohin', which means 'no label quality goods,' and the brand is characterised by its design simplicity and eco-friendly minimal packaging. Dubai customers will find items synonymous with MUJI stores across the world including New York, London and Paris, such as the famous shrink wrap range of T-shirts, dresses and scarves, as well as the brand's own organic denim line – jeans made from organic cotton that give a soft and comfortable feel while still retaining a great fit.

Tadamitsu Matsui, the Chairman of MUJI's holding company commented; 'We are proud to introduce our distinctive 'no brand' philosophy here in the United Arab Emirates, especially in The Dubai Mall, the world's largest and most prestigious shopping destination. We look forward to introducing Emirati customers to a new shopping experience with simple yet innovative products.'

Commenting on MUJI's launch in Dubai, Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. said; 'We believe there is strong customer demand in Dubai for simplistic designs that boast high standards of quality. MUJI's unique and distinctive Japanese concept will be well received by customers here and we are confident that this world-renowned brand will be a successful addition to Dubai's retail experience.'

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.