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Lights, Camera, Action!

18 Jul 2013

Children explore behind the scenes of a TV station with KidZania Kuwait and Al-Watan TV

KidZania Kuwait and their latest industry partner, Al-Watan TV, are proud to showcase the new Al-Watan TV Studio as one of the recently opened child-sized city's innovative establishments. As Kuwait's leading local television and broadcasting station, the studio adds another valuable dimension to the award-winning KidZania concept. Al-Watan TV's establishment, in the child-centric city operated by M. H. Alshaya Co., will provide youngsters with stimulating activities that allow them to experience what it is like behind the scenes of TV production.

Children will role-play as camera operators who direct and operate safe television equipment, or as technical crew member who controls lights/sounds and helps the cast follow the prompter. Children can also choose to be anchors and present the latest news updates, or as TV hosts and prepare a topic to present to a live audience. Al-Watan TV's establishment presents diverse techniques for developing children's teamwork skills and creativity.

"Al-Watan TV is proud to be part of this enriching partnership with KidZania Kuwait," said Waleed Al-Jasem, CEO and Chairman of Al-Watan TV. "KidZania offers children an advanced and dynamic platform to better understand, explore and sharpen their interests and skills. This falls in line with our goals, as we believe educating Kuwait's youth is the most important contribution for the future. We look forward to providing children with the opportunity to discover TV studio functions while building a strong bond with our future audience."

Commenting on the new partnership, Fernando Medora, Vice President of Leisure & Entertainment at M. H. Alshaya Co. said: "Our partnership with Al-Watan TV delivers a truly exceptional media hands-on experience for our visitors and supports our vision of developing the skills and abilities of children, as well as introducing them to diverse career opportunities."

In addition to media production and broadcast, KidZania Kuwait offers children the chance to engage in 100 activities, and role-play 80 professions, such as doctor, firefighter, pilot and many more. KidZania Kuwait officially opened its doors to children across Kuwait on 17 June 2013 and is now welcoming hundreds of visitors every day to their city located at the Mall - The Avenues. KidZania Kuwait is a 7,000 square meter area designed as a children's sized-city to entertain and educate children up to 14 years old. The child-sized metropolis functions just like a real one, offering kids and visitors an exceptional experience in a safe and secure environment.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.