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Nine shoppers share AED 800,000 through UAE’s newest loyalty programme

07 May 2017

Alshaya’s PRIVILEGES CLUB holds first quarterly Super Draw

Nine lucky customers have won prizes worth totalling more than AED 800,000 through the UAE’s newest loyalty programme, PRIVILEGES CLUB, which offers a range of benefits to customers of the 80-plus retail brands operated by leading international retail franchise operator M.H. Alshaya Co.

Alshaya's retail and dining brands include Starbucks, H&M, Mothercare, Debenhams, Victoria's Secret, M.A.C., Bath & Body Works, P.F. Chang's, The Cheesecake Factory, Boots, and Pottery Barn.

PRIVILEGES CLUB gives Alshaya's customers automatic entry into monthly and quarterly prize draws, and access to a range of personalised shopping, dining and lifestyle experiences - including priority notification of promotions and sales for their favourite brands.

Nine shoppers share AED 800,000 through UAE’s newest loyalty programme

The UAE's first quarterly Super Draw saw one winner receive the top prize of AED 200,000, three winners of AED 100,000 each, and five winners of AED 60,000 each, all payable in Alshaya Gift Cards redeemable at any Alshaya outlet. The draw was made in the presence of a representative from Dubai Economic Development. Customers who spend more than AED 12,000 per quarter qualify for the Super Draw. The next Super Draw winners will be announced in August, based on their spending in May, June, and July.

Opportunities to win don't just come once a quarter. Members of the PRIVILEGES CLUB can also win monthly prizes worth a total of AED 140,000, earning one prize draw entry for every AED 60 they spend at any of the 750 stores, cafes and restaurants operated by Alshaya in the UAE.

Nine shoppers share AED 800,000 through UAE’s newest loyalty programme

"We want to create connections with our customers, offering them a shopping experience they enjoy so much that they want to come back," said Johnny Morris, Director of CRM and Digital at M.H. Alshaya Co. "These PRIVILEGES CLUB prize draws are one of the ways we can say 'thank you' to our customers for their loyalty."

PRIVILEGES CLUB is open to everyone in UAE. It is quick and easy to join, and members can use a mobile app to follow their favourite brands, track their benefits and access their rewards more easily. Joining is as simple as downloading the PRIVILEGES CLUB app from the App Store or Google Play, or signing up in-store.

Details of all Alshaya's brands, plus monthly and quarterly winners are published on the PRIVILEGES CLUB app and on Alshaya.com. Customers can also connect with the programme on Facebook and Instagram.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.