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Tamanna appoints Shaheen Alkhudhari as CEO

14 Feb 2023

Tamanna, the region’s growing Kuwait-based fashion, beauty and lifestyle marketplace ecommerce platform, has appointed Shaheen Alkhudhari as its Chief Executive Officer. 

Prior to his appointment at Tamanna, Kuwait-born entrepreneur Shaheen Alkhudhri was the former Founder, Chairman & CEO at Ajar, which was recently featured in Forbes Top 20 Fintech Startups in the Middle East. 

Tamanna appoints Shaheen Alkhudhari as CEO

Speaking about his appointment, Shaheen Alkhudhari said: “After years of scaling start-ups into self-sustaining businesses, joining team Tamanna seemed like the natural choice. It was obvious to see the potential of Tamanna - not only in Kuwait but across the MENA.” 

“Within my short time of joining, and with the help of our teams based in Kuwait, Dubai, and Portugal, we have already achieved stellar results. With our first-ever November BLACKOUT campaign and now working relentlessly on Ramadan with a full focus on exceeding targets, breaking boundaries, and well on our way to making Tamanna Kuwait's #1 online shopping destination for the entire family.” Shaheen Alkhudhari. 

Available in Kuwait, Tamanna is committed to deliver great customer service and authentic brand experiences across Men, Women and Kids Fashion, as well as Beauty, Home and premium luxury labels.  

With over 300+ international brands - including Harvey Nichols, Disney, Muji, NYX, Foot Locker, Monki, and William Sonoma - Tamanna promises same-day delivery, a convenient returns policy, and a Click & Collect service from the Tamanna Lounge, located in The Avenues. 

Saleh Alshaya, on behalf of Alshaya Group said: “We are thrilled to welcome Shaheen Alkhudhari to the Tamanna family. He brings a wealth of experience driving businesses to expand, develop and grow by building work cultures and company values that focus on the most vital stakeholder of the ecommerce business – the customer.”   

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.