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TEKZONE Jeddah named as MENA's Best Family Entertainment Centre by MENALAC

31 Mar 2022

TEKZONE Jeddah, Alshaya Group's futuristic family entertainment destination, has won the prestigious Best Family Entertainment Centre award at the 2022 MENALAC Awards ceremony, hosted in Dubai.

TEKZONE was developed, and first introduced by Alshaya Group in 2018. It opened in Jeddah's Red Sea Mall in 2021. With its stimulating environment and innovative use of technology, the concept provides a new dimension in leisure and entertainment by immersing visitors in a time travel dimension between three themes - ocean, jungle and future city. TEKZONE is fun, dynamic and futuristic, bringing together a mix of physical, interactive, virtual reality (VR) and augmented reality (AR) concepts. Over 100 different experiences combine in TEKZONE to create a fresh, innovative and state-of-the-art entertainment experience for every family member, from kids and toddlers to adults.

Fernando Medroa, Vice President – Entertainment, Alshaya Group, said: "Receiving this prestigious endorsement is very special for everyone involved. TEKZONE in Jeddah opened in January 2021 despite the challenges of the pandemic and the all-Saudi team have made it into an incredible success in a very short time.

"The centre looks fantastic, and features the latest and best attractions on the market. But we are proudest of the warm hospitality given by our "TEKTAINERS" to our guests. This has made the difference and helped create the best Family Entertainment Centre in MENA!"

Also at the MENALAC Awards, Alshaya Group's QUEST entertainment centre in Kuwait was shortlisted in the Best Sport/Adventure-based entertainment category, underlining the strength and depth of Alshaya Group's family entertainment offer across the region.

Company overview

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.